Furlane Shoes – Venice

September 2021

Furlane – Brand shoes in Venice.

My brand identity project for “Furlane shoes”.
Furlane, friulane or papusse shoes are born in Friuli region.
Later they were adopted by the gondoliers of Venice for their comfort. today they are a fashionable brand in Venice and everyone loves them.

Furlane is a brand based in Venice, produces with perfect venetian style by skilled craftsman. I created a simple logo with a range of damask patterns of typical Venetian tradition with vibrant modern colours that in some applications explode with entire their design.

I tried to combine the tradition, passion and innovation with a modern visual
to re-launch one of the biggest traditions in my favorite place in the world: Venice.